From a two-chair studio to a citywide waiting list — a conversation about craft, pricing, and going viral for the right reasons.
Her studio has two chairs, no receptionist, and a waiting list that now stretches past August. We sat down with the colourist everyone keeps screenshotting to talk about how a small room earns a citywide reputation.
Her answer is unglamorous and repeatable: consultations that run twice as long as anyone else's, photos of every result under the same light, and prices that were raised slowly and explained honestly. The viral moment came later — the discipline came first.
Her advice to new colourists is the quote of the month: 'Nobody rebooks a trend. They rebook the feeling that someone looked at their hair longer than anyone ever has.'
